
Why Color Printers Can be so Expensive
- When employees print in color, they often print items such as Mapquest Maps and other high coverage items in color when it could just as easily be printed in Black and White.
- When companies print in Black and white, they don’t use “black ink only” thus they are in actuality still making color prints even when they think they are in black and white.
- Companies are more concerned with acquisition costs than they are with the long term costs of owning a color device.
- Companies can make the opposite mistake too… buying a $20,000 copier to do low volume of color. This is also a per print cost nightmare
- Companies work with the CDW’s of the world who are selling everything, not printer experts who actually evaluate cost per print with acquisition and maintenance costs to give the best Total Cost of Ownership (TCO).





